PROGRAMS FOR ARTISANS
Daniela works with artisan associations and social enterprises in all trades, sizes, and cultural backgrounds, applying successful training programs and addressing the issues many artisans around the world are currently facing.
The training improves the knowledge and mind-set of the artisans regarding why the market buys their products and who are their specific target markets and price points. Promotes to better understand innovation, market trends, product development and design. It is designed to acquire a basic understanding of costing/pricing, quality standards, sustainability and profitability, understand the concept of value added and how to develop a competitive vision and greater opportunities for small businesses.
Artisans Basic Program
The basic program includes artisan and local market assessments, basic business and marketing training, production and raw materials analysis and design mentoring. It allows the artisans to improve their existing production in terms of quality, uniqueness, and cultural relevance, understanding target markets and reaching better market channels.
Artisans Advanced Program
The advance program starts with an artisan assessment, a local market assessment and analysis and an assessment into the group’s cultural heritage. The training programs are longer and include in-depth topics related to leadership, organizational development, financial management, marketing and sales strategy. Product design and development may vary from the design of product lines for each artisan to the development of an entire collection. Marketing strategy includes the collection’s launch and exhibition. It allows artisans to revive or to develop their own cultural features as an inspiration for their production, to have a deeper understanding of overall quality and to appreciate the power of design and innovation, all-important tools for growing their small enterprises and achieving higher prices in new markets. The program may lead to the creation of associations among artisan’s groups, collective sales strategies, and retail initiatives depending on each project’s length and resources.