I assist artisans to create unique products and to develop a strategic mindset for their businesses while embracing their cultural heritage and empowering their communities
Artisans are the guardians of a
country´s traditions and culture
The cultural and personal background of each artisan is the true story of a handmade object, its soul. I have been looking for strategies to preserve the mediums and promote the cultural expressions reflected in each artisan´s production process and final product since beginning my career in 1996.
My experiences with talented producers in my country and internationally allowed me to develop a specialized model of work which has proven successful in several countries and benefited hundreds of artisans.
Product Development and Design
Market Driven Products - Trends Research – Cultural Inspiration
Daniela focuses on developing local markets first so that artisans acquire experience in producing on a larger scale while at the same time elevating quality standards, upgrading and updating the design of their products.
Knowing and understanding target markets and current market trends could determine a product’s commercial success In two words: Innovation sells.
Retail Business Development
Competitive retail businesses development for small artisan’s enterprises and organizations in touristic locations
A Retail Business Model that brings great benefits to artisans
Artisans can tell their stories to buyers in a beautiful space through stunning products presenting compelling information about its origin, thus cultural appreciation increases, promoting the preservation of traditions and generating better income. The model, created by the consultant offers a program targeting potential markets and specific needs of beneficiaries in different environments and cultures.
Training Programs
Design – Cultural Research – Business – Marketing
The goal is to train artisans and entrepreneurs to acquire a deeper awareness of their own cultural identity expressed through their creations as well as a deeper understanding of product design and business practices. For them to obtain the highest quality and profit margin possible through local retail or wholesale exports and provide a genuine and sustainable livelihood for them and their families.
Programs for
Artisans and Entrepreneurs
Many artisans around the world are struggling to live from their traditions. Even in countries with high tourism rates, producers have trouble developing competitive products and reaching appropriate market segments that will pay fair prices.
Programs for
Organizations and Companies
Daniela´s offers consulting services in project design and planning, business and marketing strategy and product design to artisan´s associations, social enterprises, private and public companies, NGOs and government organizations.
Women Economic
Empowerment Programs
Daniela has created a diverse set of programs focused in women organizations and indigenous communities, strengthening their creative capacities, market-business vision, leadership and organizational development in her country and abroad. Her experiences include training programs in rural areas linked to tourism and programs for young women.
Projects
Experiences in South America - Central America – Asia – Middle East
Jalsuri Foundation Bolivia
Artisans Development Belize
OAS´ Craft Enhancement in the Caribbean
Design Center Afghanistan
Women in Rural Development
Design Pioneers Bolivia
Community Tourism in South Coast Jamaica
Project Planning and Retail Mongolia
Capacity Building and Product Development Nicaragua
Other Projects – Online Programs
Throughout projects in various countries, Daniela led a different set of strategic activities and programs that encompassed the complexity, challenges and opportunities within the Artisan Sector. These projects include a Value Chain Analysis in Panama, developed for Wounaan Indigenous Communities and UNESCO-Transcultura´s Capacity Building Online Program for Young Entrepreneurs in the Caribbean.
Other Projects
"The visual identity and the stories of the artisans, their cultural heritage and the countries they live in, are the inspiring foundation of the work that I do".
Consulting